#BeAGoalKeeper: A Chevrolet Program
Published to The Drum on October 27, 2017
In its latest campaign, Chevrolet urges young girls to play sports and have goals. The campaign also features tennis legend Billie Jean King, who narrates how most of the women world leaders in the world at one point played sports.
As part of the campaign titled #BeAGoalkeeper, Chevrolet has partnered with Women’s Sports Foundation to encourage female empowerment, which is designed to demonstrate the possibilities sports can provide to millions of girls worldwide.