Billie Jean King is pioneering women’s sports again—this time as an investor and advisor
By AJ Hess, published to Fast Company
A half a century after founding the Women’s Tennis Association, which created the first worldwide tennis tour for women, Billie Jean King is still on the proverbial court—and rink. When the six-team Professional Women’s Hockey League (PWHL) launched its inaugural season on January 1 this year, with a game between New York and Toronto in Toronto’s Mattamy Athletic Centre, the tennis legend and advocate for women’s sports stepped to center ice to drop the first puck.