‘Supporting Women In Sports Is Good Business’: Billie Jean King Teams Up With The Tory Burch Foundation To Empower Women In Sports

By Marianne Schnall, published to Forbes

This year, Tory Burch and Billie Jean King joined up to help increase women’s representation in sports business by launching the Tory Burch Foundation Sports Fellowship empowered by the International Tennis Federation’s Advantage All program, which is focused on improving gender equality in all areas of tennis. As Burch explains, “Women founders in sports face the same challenges as our Fellows: access to capital, bias and stereotypes. Through this fellowship, a woman founder in the industry will have access to our year-long Fellows program, including a $5,000 education grant, a founder network, and one-on-one mentoring support.” The Fellow will also be awarded with a trip to watch the Billie Jean King Cup Finals alongside King.


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