Pearle Vision Brings Latest Campaign to Life with NYC Vision Care Clinic
Published to Franchising on February 21, 2019
In August 2018, Pearle Vision introduced “Olivia,” the brand’s latest iteration of their “small moments” marketing campaign. The story of Olivia features a young girl exploring a variety of interests from sports to space. When mom notices that she isn’t seeing clearly and cannot achieve all that she wants, she takes Olivia to their neighborhood Pearle Vision for an eye exam. It’s the eye care and glasses she receives, similar to those worn by a personal inspiration and tennis legend, Billie Jean King, that enables Olivia to do all the things she loves to do.