An Audience of Athletes: The Rise and Fall of Feminist Sports
Published to LongReads on May 1, 2019
The idea for womenSports magazine was born in a car suspended over the San Francisco Bay by beams of steel. Several weeks before she captivated the nation by beating Bobby Riggs in the “Battle of the Sexes” tennis match in the fall of 1973, Billie Jean King sat in the passenger seat of a car and stewed. At the wheel was her then-husband, Larry, driving the couple from Emeryville near Oakland toward San Francisco on the Bay Bridge, and as Billie Jean flipped through an issue of Sports Illustrated, she complained, which is what she always did whenever she picked up an issue of SI.