Pearle Vision’s New Campaign Is Fit For A King

Published to Forbes on August 9, 2018

Pearle Vision’s latest campaign, which launched this week is entitled “Olivia” and as per the official release tells the story of “a young girl exploring a myriad of interests ranging from sports to space. As the story unfolds, and it becomes clear that Olivia needs glasses, the Pearle Vision optometrist knows just how to help Olivia find her perfect pair. She presents Olivia with a photo that elicits an immediate reaction of joy because the optometrist did more than diagnose Olivia’s visual acuity issue during the exam, she took the time to learn about Olivia’s unique interests (tennis, archery and space travel), all of which the young girl celebrates at home in her room with an inspiration board titled ‘Women Who Made History.’”

As you will see in the spot, the photo is of an iconic glasses-wearing heroine, Billie Jean King — who sports a near identical pair of frames that Olivia now wears.

Watch the video