How Billie Jean King, with Dodgers’ backing, helps female-founded sports startups

By Daniel Kaplan, published to The Athletic

Billie Jean King, gesturing sharply, is passionately talking about the hardships female-owned businesses face securing early-stage capital. It’s at once a new and very old topic for her.

Sitting in her suite last week at the U.S. Open Tennis Championships, staged at the tennis center complex named after her, the sporting feminist icon is surrounded by an array of early startup women entrepreneurs. They lead and work for companies that include a maker of cleats designed for female feet, a women’s-only esports platform and Alex Morgan’s and Sue Bird’s content company.

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